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I just received an email from the Crabb Family's newsletter. Here's a screen shot (click to enlarge):


The email went on to say:

We are excited to announce CCM Magazine's growing coverage as The Crabb Family's ministry grows into new territory. CCM has devoted space in at least two of the next issues to present the lives, music and ministry of The Crabb Family! Show your support by purchasing a subscription to CCM here.
Plus, in a partnership with CCM Magazine, a portion of your purchase will go to benefit The Crabb Family ministry! And you'll be sending a message to CCM that fans of The Crabb Family are ready to Blur the Lines!
Here's what Jason Crabb has to say about CCM Magazine: "I can't wait each month until I get my copy of the latest CCM Magazine. The whole family enjoys keeping up with what our friends on the road are doing. Plus, we like the pictures."
Subscribe Today!

Not bad when you can actively sell Singing News AND CCM subscriptions... I have previewed the Blur the Lines project and remember making a comment that it is going to be big. For those who complain and say that it's not Southern Gospel, I say: Play the Crabb Family for contemporary music fans and they'll call it Southern Gospel all day long.

I love the traditional sounds--it's what attracted me to the music! But everything changes and the 1950's style of Southern Gospel is different from the 1980's style. What we're hearing from these "progressive" groups today is simply the natural "evolution" of Southern Gospel.

I think the different flavors of Southern Gospel has given the genre a wider appeal. Kind of the "if you don't like this song, just hang on...it'll change in a minute" philosophy. The Isaacs may be too bluegrass for you, but hang on...Gold City is next.

In related Crabb/Blur-the-Lines news:

XM Radio Announces Crabb Family Day - WASHINGTON, DC--The Crabb Family is set to be the featured artist for Tuesday, May 2nd on XM Satellite Radio's Channel 34 (enLighten) . The day will include excerpts from the brand new album, Blur The Lines, along with numerous other Crabb Family hits, commercial free. Crabb Family Day will begin at 10:00am ET and conclude at 9:00pm ET with the best of the Crabb Family being featured at the top of each hour. The Crabb siblings are the first Southern Gospel artist to have a featured day on the station. "The Crabb Family is very honored that XM Radio would believe in our music to the extent of adding a station that plays only Southern Gospel music 24 hours a day. There is added enthusiasm knowing that Blur The Lines and the Crabb Family will be featured during their broadcast this Tuesday. Many of the Crabb Family members are XM subscribers. How exciting that Southern Gospel music and the Crabb Family are now part of the XM Satellite Radio world," stated Kelly Bowling, the Crabb Family. “Dan Dixon and I are looking forward to doing many exciting things here on enLighten,” says Program Director Marlin Taylor, “now that we are truly America’s Southern Gospel music station, including setting aside a day from time to time to salute one of Southern Gospel’s leading groups. We feel it’s significant that we kick off this series with the Crabb’s, who are leading the way in exposing Southern Gospel to new audiences.” For more information on XM Satellite Radio, check out the release below or log onto www.xmradio.com.

I'm glad to see such creative promotions on XM and not just a seldom-updated juke box format.
-Daniel Britt

posted by danielbritt.com @ 2:57:00 PM