David Bruce Murray
Mar 06, 2010
Observations|Other Forums
Promotion Challenges
Robert York started a thread and poll at Southerngospelforums.com recently on the topic of concert ticket pricing. York promotes several events each year in Georgia. His thread has developed into a discussion about methods for attracting more fans to events and finding the right price point/combination. It’s well worth the read if you’re interested in such matters.
York says the biggest challenge he’s facing in 2010 is higher rates for talent to the tune of 20-25% increases over the amounts he paid in 2009. Financially, York’s events have not been rewarding in the past, so he expects to be reducing the number of events he promotes this year.
There’s a concert association in my area that promotes seven events per year with a season pass in the $55-60 range and they also sell individual tickets at the door for $12. A typical concert includes one soloist doing two songs, a local or regional group doing about 40 minutes total on the evening (total of first and second sets) and a featured group like the Inspirations, Hoppers, Kingdom Heirs or Triumphant singing for about an hour and half.
This pricing structure seems like it would be a bit on the low side compared to some other events I’ve attended, but then, most other events I travel out of the area to attend include at least two or three major name groups rather than just one.
If you have attended a Southern Gospel concert recently, what was the ticket price and who was on the bill? I’m curious to know the range of pricing. I know the bottom end is free/love offering, but I’m mainly interested in hearing about events that had an upfront ticket.
